FFP Helps Ski Roundtop Brand “Big Daddy”

Big Daddy is the lead snow groomer at Ski Roundtop and has come to be the “go to guy” for all questions snow – snow making, snow grooming, conditions, etc. So when having lunch with the marketing dept, it became evident that we could build a campaign around this guy and get some nice viral marketing going on with the ski community. It’s working!We created 4 ads: snow, web, inches and what to do. Each of the :15 second spots highlight one of these key areas. The media buy was done as ‘bookends’ – one leads the commercial break and one ends the commercial break. A one-two punch with lots of top-of-mind recognition.The chorus of voices at the head is my daughter and a bunch of her friends.

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January 14th, 2008 Filed Under Recent work | 1 Comment »