Healthy Living Kitchen embraces video to deliver their message

I recently had the privilege of shooting segments for an upcoming intranet-based program for The Healthy Living Kitchen. We shot 9 segments in 3 days at 7 locations. Whew! But excitingly fun – there’s nothing like having great clients with a great product or service. Shot on JVC in 720P HD. This was a lot of work for a 2-person crew but I’ll do what I can to make your project successful.

“This was the best experience for us. Steve, you did a great job of staying cool in all the situations and the hot sun!!! I never knew filming was so complex but you had some good pick me up jokes for the ride. I love the photos. They really tell the story of the experience that was supposed to last maybe a day and a half and went for 3 full days!!! Thanks for working with our budget” said Michelle.

Note that the 30-some hours on-set created an edited 30-ish minutes of completed program material. For those of you considering video, it takes time to create a program. Short-changing the production value could compromise your brand.

What made this shoot great? Aside from being educational for me, the client (Michelle & Beth on-camera) understood the complexity of the production company’s job and didn’t mind having wardrobe changes 3 times a day. Director Bob meshed well with me and knowingly took into account the equipment available, the speed at which we could re-locate and setup, and made the client at ease; not to mention his great art direction on the props. Hey, bottles of olive oil don’t just appear on set. We collaborated creatively on delivery and set design… it was just a great shoot! Michelle adds “Next time we’ll hire that teleprompter person you recommended”.

Below is a compilation of the 9 segments to show you the various locations and setups – press play & enjoy!

Click on the left & right arrows on the photos at the top to jump through the photos or click the center of the photo to jump to my flickr site and see the descriptions of the images along with my other work. Thanks for reading! If you have any questions about how I can help you with your next production, feel free to call 717-697-2622 or email me at finalfocusvideo (at) gmail (dot) com.

June 8th, 2010 Filed Under Recent work | 1 Comment »